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    <title>YOYJO Notes</title>
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    <description>Perspectives on brand strategy, visual identity systems, and digital experiences by YOYJO.</description>
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      <title><![CDATA[Why the Independent Studio Model?]]></title>
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      <description><![CDATA[Direct collaboration with the practitioners doing the work, eliminating agency bureaucracy, account management overhead, and diluted focus.]]></description>
      <pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate>
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    <item>
      <title><![CDATA[Five Questions to Ask Before Redesigning Your Website]]></title>
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      <description><![CDATA[Before embarking on a redesign, clarify business objectives, audience intent, and content architecture before discussing aesthetics.]]></description>
      <pubDate>Sat, 28 Feb 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[Building a Brand System Rather Than Just a Logo]]></title>
      <link>https://yoyjo.com/en/notes/logo-brand-system/</link>
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      <description><![CDATA[A logo is merely an identifier; true brand equity stems from typographic discipline, rigorous grid structures, and coherent editorial cadence.]]></description>
      <pubDate>Sun, 15 Feb 2026 00:00:00 GMT</pubDate>
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